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  • Josh Jeffress is Principal Designer at Design Anthology

    5 Lessons From a Product Designer

    Collective Hub recently asked DAs Principal Designer, Josh Jeffress, for his five lessons for crafting a product that is sure to resonate. Here are the lessons in brief (you’ll need to read the full article over at Collective Hub): It’s about more than product design It doesn’t have to be your lifelong dream Business is important Get…

  • BUilding your idea is the only way to truly innovate

    Less talking, more making

    Everyone is innovating. Or are they? In his recent article on innovation theatre Tim Kastelle described what innovation theatre looks like in business and a range of symptoms of innovation theatre. His description is eye-opening – you may recognise some of the indicators and symptoms in your own organisation. He identifies talk about innovation, training programs,…

  • Ask lots of questions

    Five questions for better product design

    Design drives innovation, opens up uncontested markets, differentiates products and services, attracts customers, strengthens branding, embodies a company’s values and improves recognition. According to the UK Design Council, every $1 spent on design generates $20 of revenue. As an industrial designer, I have the privilege of seeing this in action every day by engaging with…