Point of sale
AMD
Promoting technical capabilities to high-end customers
Resolving function, assembly, aesthetics, and manufacturing constraints
Along with specification DA also developed a product assembly manual and product packaging
The Brief
AMD approached Design Anthology to develop a bespoke point of sale unit to promote the capabilities of their high-end graphics cards and motherboards to gamers and CAD users.
Challenges & Opportunities
-
Our vision was a product of the highest quality that excited users whilst being efficient to produce and easy to assemble. We explored a range of concepts to resolve function, assembly, aesthetics and manufacturing constraints
-
Starting out by developing a quick but accurate tease concept based on the clients’ criteria allowed AMD to market the product to key stakeholders, build excitement and move the idea forward internally
The Results
-
AMD were provided with documentation that clearly outlined all the design specifications and allowed us to manufacture a high-quality product on time and on budget
-
Along with the specification we also developed a product assembly manual and product packaging
-
We utilised our extensive national and international supplier network to source, manufacture and deliver a limited production run (just 20 units). Due to the product’s success in Australia, DA arranged for the product to be distributed globally to 10 countries throughout Asia
