AMD Point of Sale

Promoting technical capabilities to high-end customers.

AMD approached Design Anthology to develop a bespoke point of sale unit to promote the capabilities of their high-end graphics cards and motherboards to gamers and CAD users.

We explored a range of concepts to resolve function, assembly, aesthetics and manufacturing constraints. Our vision was a product of the highest quality that excited users whilst being efficient to produce and easy to assemble.

We started by developing a quick but accurate tease concept based on the criteria set out by AMD. This concept allowed AMD to market the product to key stakeholders to build excitement and interest and move the idea forward internally.

We provided AMD with documentation that clearly outlined all the design specifications and allowed us to manufacture a high quality product on time and on budget. Along with the specification we also developed a product assembly manual and product packaging.

We utilised our extensive national and international supplier network to source, manufacture and deliver a limited production run (just 20 units). Due to the product’s success in Australia, DA arranged for the product to be distributed globally to 10 countries throughout Asia.