Aimee Jeffress

“I freakin’ love being presented with a problem, nutting it out, assessing it from every angle, finding a way around it, turning opposition into an advantage, optimising the solution, and blowing someone’s socks off.”

Aimee Jeffress
Co-Founder and Operations Lead

Aimee helps businesses turn tricky design problems into products people love.

She trained in interior and product design, with a Masters completed in Florence, Italy on a scholarship, plus an Advanced Diploma in Interior Design and a Cert IV in Small Business Management. Before starting Design Anthology with Josh, Aimee worked as a commercial interior designer with two firms. She has 15+ years of experience across residential, hospitality, commercial, industrial, healthcare, education, exhibition and aged care design.

Aimee loves a challenge. Give her a problem and she’ll look at it from every angle until she finds a way around it or, even better, turns it into an advantage. She’s also the reason every product we deliver is finished to a standard we’re proud to put our name on.

Outside work, Aimee is juggling a calendar and a people-mover to back the many passions of her four kids. In the quiet pre-dawn hours, she’s nerding out on regenerative agriculture, soil science, permaculture and nutrition. She’s happiest out in nature, or working on the family’s latest project, an off-grid permaculture farm in the countryside.