Circular Economy

Perky Pod is a revolutionary plant pot. Innovative internal drainage, filtration, & water catchment system. Design Anthology's design approach from the get-go was to create a high-value, aesthetically pleasing, functional & long-lasting product using circular economy materials & modern manufacturing processes. Essentially, our aim was to turn waste into a beautiful product that consumers would fall in love with, keep for a long time & recycle at the end of its life.

For anyone looking to bring a product to market, understanding the transformative potential of the Circular Economy is a must. By leaving the traditional “take-make-waste” approach at the door, we can forge a system that champions resource efficiency, minimises waste generation, and fosters sustainable growth.


Redefining Manufacturing & Unleashing the Power of Remanufacturing

Manufacturing holds a pivotal role in shaping both our economy and our environment. To fully embrace the circular economy, we must redirect our focus towards waste reduction in manufacturing processes. Remanufacturing emerges as a pivotal practice. Instead of discarding used products or components as waste, remanufacturing involves refurbishing or rebuilding them to their original specifications. Product designers already play an integral role in this process through repair, remanufacture, recycling, renewing materials, and ensuring durability.

At DA, we firmly believe in creating products that withstand the test of time and foster emotional attachment. Our designs are meant to be cherished and passed down through generations. By prioritising durability and repairability during the product development phase, we not only minimise waste but also contribute to the conservation of valuable resources.
Understanding governmental focus on circular economy initiatives is also crucial. For instance, the Environmental Protection Agency’s (EPA) remanufacturing fund provides support for businesses engaged in sustainable manufacturing practices. Establishing symbiotic relationships between businesses can also yield innovative solutions. For example, a steelworks facility situated near a hospital could utilise excess heat from the steel production process to sterilize medical equipment.
Beyond Products & Embracing a Holistic Approach.

While product design and manufacturing are central, the principles of the circular economy extend beyond physical products. This concept encompasses various sectors and industries, including energy, transportation, agriculture, and waste management. A holistic approach entails reimagining processes and systems across these sectors to minimise waste generation and maximise resource efficiency.

Creating a Sustainable Legacy

In adopting a circular economy mindset, it’s vital to recognise the interconnectedness of each aspect. Are we inadvertently creating future landfill sites for generations to come? By considering the entire lifecycle of products and services—from design to disposal—we can implement strategies that prioritise resource conservation and waste reduction.
Embracing the circular economy is not only an ethical imperative but also an opportunity for innovation. By rethinking traditional linear models, we can unlock the full potential of a circular economy and create a future where waste becomes a thing of the past.

The circular economy represents shift in how we approach resource utilisation and waste management. By embracing this holistic approach, we have the power to drive sustainable growth while minimising environmental impact. Through mapping needs and waste, redefining manufacturing practices, fostering shared services and refurbishment initiatives, and embracing a comprehensive view of sustainability across sectors, we can build a future that is regenerative rather than wasteful.