The Alpha
Single

We’ve been working with Dean Little from Ocean Playground to develop this awesome new design. Working with Dean, a national paddling competitor, has been a great learning experience for us as we discover the complexities of how skis are designed and built. Dean’s drive for continuous improvement in the design and production of his skis has been evident throughout the process. It’s clear that his competitive spirit is built into every ski he delivers.

Dean says: “The Alpha Single feels stable in the water and fast. It’s probably our best ski to date. And it looks unreal.”

Designed by paddlers, for paddlers
Dean approached us to help him improve the speed with which he can build his skis. By casting a fresh glance over his process and the details of some of his designs, we discovered some significant efficiency gains in manufacturing. By redesigning some components of his skis, we helped Dean improve his ski delivery time by 20%. That means that from the point where Dean receives an order to the day the ski is delivered, has reduced by up to three weeks. Dean is stoked. So are his customers

One of the key innovations that we helped Dean introduce to the market is his new Variable Footwell Option. We completely redesigned the entire seat and footwell to achieve a more customer focused offer and to optimise the body position in the ski. This improves strength transfer to the paddle and, because it’s more comfortable, means paddlers can paddle longer. That’s a big deal if you’re paddling competitively or just for fun.

We also worked with Dean to introduce new performance laminates and customised artwork to increase attractiveness for new buyers (and repeat buyers). Dean points out that at a recent trade show “visitors were coming up to the stand and looking at the posters of the new design and asking when they could order one. I was blown away by the positive feedback we were getting from people who’d never experienced Ocean Playground’s “Interceptor” brand before.”

One of the key innovations that we helped Dean introduce to the market is his new Variable Footwell Option. We completely redesigned the entire seat and footwell to achieve a more customer focused offer and to optimise the body position in the ski. This improves strength transfer to the paddle and, because it’s more comfortable, means paddlers can paddle longer. That’s a big deal if you’re paddling competitively or just for fun.

We also worked with Dean to introduce new performance laminates and customised artwork to increase attractiveness for new buyers (and repeat buyers). Dean points out that at a recent trade show “visitors were coming up to the stand and looking at the posters of the new design and asking when they could order one. I was blown away by the positive feedback we were getting from people who’d never experienced Ocean Playground’s “Interceptor” brand before.”