If you have an idea, but are unsure of the next steps you’ve come to the right place.
We understand embarking on a new product idea can be super daunting. Converting ideas into commercially viable products and services requires excellent research, planning, design, and execution. In our work, we meet many Entrepreneurs, SMEs and Corporates who have great ideas but need clarification on their project’s next steps and whether their idea is worth pursuing, which is why we developed the Expert Hour Starter Package.
We have helped many clients through this initial stage and onto the next big steps. Product design shouldn’t be confusing or overwhelming. It should be simple, clear and set you up for a win.
If you have completed our pre-questionnaire and your Expert Hour is scheduled, then we have all we need for your session. However, to get the most out of your time, we recommend that you start thinking about the following:
- Do you have a name for your business & product?
If you have settled on a business and product name, have you registered the business name? What about a trademark? A domain name? Social handles? Do this early to save yourself hassle & money when it’s time to launch! - What problem are you trying to solve?
What need / problem are you trying to solve? Is there a product on the market that already exists? Who would your competitors be? Do your research to make sure you can answer these questions. - Have you determined who your future customer is?
Who are they? How will they engage with this product? Do they REALLY need/want it? How and where will they purchase it? How much will they spend? - Is your idea commercially viable?
How much will your product cost to design, manufacture and dispatch? How long will it take to make a return on investment? How will you fund this venture? (Hint: We can sense-check your idea and its execution to determine if your idea is commercially viable) - Can you sketch your idea or create a mock-up?
By getting your idea down on paper, or creating a prototype you can evaluate and critique the legitimacy of your idea. There are loads of factors to consider – material selection, manufacturing techniques, user safety, the environment it will be exposed to… The list goes on! - Have you got a plan?
Get your plan down on paper. Make a business case for it.
- What is your vision, mission and product solution?
- Who is your customer?
- How are you going to fund this venture?
- What is your marketing plan?
- What are your KPI’s?
- What is your schedule & go-to-market plan?
- There are loads of free resources available online to help you generate a business plan
