Compassion
Australia
Increasing child sponsorship signups by 50%
Designed and built 30 displays
Accessible free-standing display
The Brief
Compassion Australia reached out to DA to help design and build 30 portable displays for encouraging child sponsorship sign-ups at conferences and church events.
Challenges & Opportunities
Our team was initially asked to create a table-mounted display, however, our investigations revealed table-mounting would create the following two problems:
-
The table would act as a barrier between the people wanting to sign-up and the people there to assist them in doing so
-
As the displays are placed near doorways, exiting crowds would be unable to see them
The Results
-
Our team designed a higher, free-standing display that could be accessed from all sides. This approach removed the physical barrier between people and allowed the display to be easily visible from within a crowd
-
Compassion increased their sign-ups by 50%.
-
The displays can be easily disassembled and transported
