Increasing child sponsorship signups by 50%

Designed and built 30 displays

Accessible free-standing display

The Brief

Compassion Australia reached out to DA to help design and build 30 portable displays for encouraging child sponsorship sign-ups at conferences and church events.

Challenges & Opportunities

Our team was initially asked to create a table-mounted display, however, our investigations revealed table-mounting would create the following two problems:

  • The table would act as a barrier between the people wanting to sign-up and the people there to assist them in doing so
  • As the displays are placed near doorways, exiting crowds would be unable to see them

The Results

  • Our team designed a higher, free-standing display that could be accessed from all sides. This approach removed the physical barrier between people and allowed the display to be easily visible from within a crowd
  • Compassion increased their sign-ups by 50%.
  • The displays can be easily disassembled and transported