Orica
![product design agency](https://designanthology.com/wp-content/uploads/2022/09/Orica-image-2-1.jpg)
‘Good Design’ Gold Accolade 2020 winner & Lake Macquarie Business Excellence Award 2021 Winner
Fully commercialised product positively impacting safety, data integrity and the environment
Capturing real-time fragmentation measurement data for drill and blast operations
![](https://designanthology.com/wp-content/uploads/2022/09/FragTrack-First-Articles.jpg)
![](https://designanthology.com/wp-content/uploads/2022/09/IMG_3054-scaled.jpeg)
![](https://designanthology.com/wp-content/uploads/2022/09/FragTrack-CAD-Concept.jpg)
The Brief
Orica approached DA looking for a fresh approach, clear vision & roadmap on how to commercialize the FRAGTrack product line. This included pulling apart the hardware & looking at innovative ways to optimise the design, user interaction, installation & manufacture.
![](https://designanthology.com/wp-content/uploads/2022/09/FragTrack-Concept-Sketch.jpg)
Challenges & Opportunities
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We had to take into consideration the heat internal electronic components would emit & how that heat would be dissipated
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Internal components had to be protected from harsh external environmental elements – water ingress, heat dissipation, vibration, impact, abrasion, dust & extreme temperature changes
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Weight issue with the original design posed serious concerns regarding Occupational Health and Safety (OH&S)
![](https://designanthology.com/wp-content/uploads/2022/09/12205-Rear-View-scaled.jpg)
The Results
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Product positively impacts safety, data integrity, the environment & demonstrates good corporate responsibility
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Fully commercialised product which has received worldwide acclaim
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Reduced the weight of the unit by over 35kg
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Installed in 15 countries worldwide
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Designed & optimised for harsh mining & environmental conditions
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Reduced cost of manufacture + increased product performance
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Increased lifespan from 6 months to 10 + years
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Plug & play methodology enabling remote installation during COVID lockdowns
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DA has now been contract manufactures for the F60 & F50 hardware since 2019
“We’ve been able to develop this unique digital solution by combining more than 20 years of customer input, internal expertise and collaborations with market-leading specialists Design Anthology, Newie Ventures and Your Engineer Mechanical Design to make it a reality. This award is recognition of the extraordinary people and partners behind this innovative and value delivering technology”
Rajkumar Mathiravedu – Orica’s Vice President of Digital Solutions
![](https://designanthology.com/wp-content/uploads/2022/09/Design-Anthology-Orica-F50-scaled-1.jpg)