product design agency

‘Good Design’ Gold Accolade 2020 winner & Lake Macquarie Business Excellence Award 2021 Winner

Fully commercialised product positively impacting safety, data integrity and the environment

Capturing real-time fragmentation measurement data for drill and blast operations

The Brief

Orica approached DA looking for a fresh approach, clear vision & roadmap on how to commercialize the FRAGTrack product line. This included pulling apart the hardware & looking at innovative ways to optimise the design, user interaction, installation & manufacture. 

Challenges & Opportunities

  • We had to take into consideration the heat internal electronic components would emit & how that heat would be dissipated
  • Internal components had to be protected from harsh external environmental elements – water ingress, heat dissipation, vibration, impact, abrasion, dust & extreme temperature changes
  • Weight issue with the original design posed serious concerns regarding Occupational Health and Safety (OH&S)

The Results

  • Product positively impacts safety, data integrity, the environment & demonstrates good corporate responsibility
  • Fully commercialised product which has received worldwide acclaim
  • Reduced the weight of the unit by over 35kg 
  • Installed in 15 countries worldwide 
  • Designed & optimised for harsh mining & environmental conditions
  • Reduced cost of manufacture + increased product performance 
  • Increased lifespan from 6 months to 10 + years 
  • Plug & play methodology enabling remote installation during COVID lockdowns
  • DA  has now been contract manufactures for the F60 & F50 hardware since 2019


“We’ve been able to develop this unique digital solution by combining more than 20 years of customer input, internal expertise and collaborations with market-leading specialists Design Anthology, Newie Ventures and Your Engineer Mechanical Design to make it a reality. This award is recognition of the extraordinary people and partners behind this innovative and value delivering technology”
Rajkumar Mathiravedu – Orica’s Vice President of Digital Solutions